Mike’s Hard Lemonade has been named an official partner of the Los Angeles Golf Club as of July 17, 2026. This partnership expands on Mike’s Hard Lemonade’s existing relationship with TGL presented by SoFi and brings the brand closer to the club’s initiatives ahead of the 2027 season.
Known for injecting bold and approachable energy into sports and entertainment, Mike’s Hard Lemonade will participate in watch parties, fan events, in-venue moments, and community activations linked to the Los Angeles Golf Club. These engagements are designed to enhance the fan experience and promote inclusivity in golf culture.
The Los Angeles Golf Club emphasizes the importance of fan atmosphere and community in growing the sport beyond the golf course. The collaboration with Mike’s Hard Lemonade supports the club’s focus on accessibility and entertainment as it prepares for the new season.
CSB Take
The official partnership between Mike’s Hard Lemonade and the Los Angeles Golf Club illustrates a strategic effort to redefine golf fandom through vibrant community and entertainment experiences. By deepening fan engagement with diverse activations, the club is positioning itself to attract a broader, younger audience. This approach reflects the evolving landscape of golf, where fostering a welcoming culture and dynamic environment is key to the sport’s growth and relevance.
Source: Original report
