The Golden State Valkyries declared September 25, 2026, as Violet Day, initiating a Bay Area-wide celebration honoring the team’s second straight WNBA playoff berth in just their second franchise season. The festivities include flag-raising ceremonies in Oakland, San Francisco, and San Jose, along with landmark illuminations and community events across the region.
San Francisco’s Salesforce Tower will feature custom LED art displays of Valkyries players glowing in the team’s signature violet color. Local businesses and Valkyries Bar Network partners will offer violet-themed specials to engage fans, who are also invited to receive 20% discounts on select merchandise online and in stores from September 21 to 25 using the code VIOLETDAY.
Jess Smith, President of the Golden State Valkyries, described Violet Day as “a celebration of this incredible team making history—again—and the extraordinary community that powers us.” The Valkyries earned their playoff spot this season with a strong defensive performance, garnering pride and acclaim across the Bay Area.
Mayors from San Francisco, Oakland, and San Jose voiced their support. San Francisco Mayor Lurie called the Valkyries a source of city pride, highlighting the team’s strongest defense in the league. Oakland Mayor Barbara Lee emphasized the team’s role in inspiring the next generation and uniting communities, while San Jose Mayor Matt Mahan recognized their transformative impact on women’s sports throughout the Bay Area.
CSB Take
Violet Day exemplifies how quickly the Golden State Valkyries have become a unifying force and symbol of empowerment for women’s sports in the Bay Area. By involving multiple cities and local partners, the Valkyries reinforce regional enthusiasm and support ahead of their playoff campaign. This comprehensive community engagement bodes well for the franchise’s continued growth and broad influence both on and off the court.
Source: Original report
