The Visalia Rawhide announced Ballpark Lights, a new holiday tradition at Valley Strong Ballpark running from November 27, 2026, through January 3, 2027. The event will be open nightly from 6 p.m. to 10 p.m., except on Christmas Day.
The ballpark will be illuminated by more than three million lights, featuring themed light stations such as gingerbread land, the 12 days of Christmas, and Dragon Land. Rawhide concessions will offer holiday treats including s’mores and hot chocolate, with Santa appearing on select dates to enhance the festive atmosphere.
Attendees can enjoy group spaces and VIP experiences, including private igloos. General admission tickets start at $10 for adults and $8 for children. Additional information and ticket updates are available via the Rawhide website and their social media platforms.
The Visalia Rawhide, the Single-A affiliate of the Arizona Diamondbacks, have been a Central Valley presence since 1946. Their home, Valley Strong Ballpark, is located at 300 N Giddings Street in Visalia, California.
CSB Take
By introducing Ballpark Lights, the Visalia Rawhide expand their community engagement beyond the baseball season, creating a unique and immersive holiday experience that appeals to families and fans. This event strengthens the Rawhide’s local brand while providing new opportunities for offseason visibility and revenue. It exemplifies how minor league teams can build lasting traditions that enrich their communities and enhance affiliation value.
Source: Original report
