The Sacramento Kings officially announced a partnership with Bilt, a neighborhood commerce and rewards platform, to enhance fan rewards and experiences starting in 2027. This collaboration will introduce an upgraded Kings Royalty Pass powered by Bilt, offering personalized benefits accessible through the Kings app.
As one of the first professional sports teams to join the Bilt Neighborhood OS platform, the Kings intend to create deeper fan engagement while fostering stronger connections with local businesses. Through this platform, fans will gain access to rewards, seat upgrades, discounts on merchandise and concessions, and exclusive experiences on game days and year-round.
John Rinehart, the Kings’ President of Business Operations, highlighted the franchise’s commitment to recognizing fan loyalty and enhancing the fan experience. Bilt Founder and CEO Ankur Jain noted that the Kings have been innovators in using technology to transform fan engagement and praised their shared vision of building more connected communities.
The integration with Bilt Neighborhood OS will also connect Kings Royalty Pass members to benefits beyond the arena, including dining, shopping, fitness, and travel through Bilt’s network of neighborhood businesses. This approach aims to strengthen the relationship between the Kings, their fans, and the broader Sacramento community.
CSB Take
The Sacramento Kings’ new partnership with Bilt represents a forward-looking strategy to innovate fan loyalty programs by blending sports engagement with local commerce. By leveraging technology to extend benefits beyond the arena and into fans’ everyday lives, the Kings are positioning themselves at the forefront of fan experience innovation in the NBA. This initiative could set a new standard for how professional teams deepen fan connections and support local businesses simultaneously.
Source: Original report
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