The Los Angeles Rams announced a new multi-year partnership with East West Bank, designating the bank as an Official Community Banking Partner of the team. East West Bank is recognized as one of the nations top-performing financial institutions and the largest independent bank headquartered in Southern California.
The partnership focuses on collaborative marketing, advertising, and community engagement initiatives across Southern California. East West Bank will serve as the presenting partner for the Rams pLAymakers initiative, which honors local community leaders making a difference, and the Fighting Hunger initiative, aimed at addressing food insecurity in the region.
Deborah Leerhsen, Executive Vice President and Head of Global Banking at East West Bank, described the partnership as an opportunity to connect people, cultures, and communities through sports to build stronger ties and expand opportunities in Southern California.
Jennifer Prince, Chief Commercial Officer for the Los Angeles Rams, welcomed East West Bank as a partner whose high-performance reputation aligns with the Rams commitment both on and off the field. Prince emphasized the shared dedication to purposeful collaboration and the positive impact they aim to achieve together in the community.
CSB Take
This multi-year partnership between the Los Angeles Rams and East West Bank underscores the growing trend of sports franchises aligning with local financial institutions to foster community development. By combining the Rams regional influence with East West Banks financial expertise and community focus, the collaboration is well-positioned to amplify efforts addressing critical social issues such as hunger and recognizing local leaders. This alliance reflects a meaningful commitment to communities in Southern California that extends beyond the game day experience, promising sustained social benefits in the coming years.
Source: Original report
